Fighting the Next Good Fight:
Bringing True Broadband to Your Community

Craig Settles

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ISBN: 978-1-58776-905-4
Soft Cover

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The National Broadband Plan Helps You Think Globally. Fighting the Next Good Fight Helps You Act Locally.

Craig Settles doesn't give you all the answers. He helps you find the best answers to meet your community's specific broadband needs.

This is your guide to action. Fighting the Next Good Fight begins by focusing on the primary objective driving broadband projects nationwide: increasing economic development. Mr. Settles then methodically walks you through:

  • consensus building;
  • conducting stakeholder needs assessment;
  • aligning technology with business needs;
  • total cost of ownership (TCO) concerns;
  • preparing for ROI analysis; and
  • other issues key to broadband success.
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About the author

For over 20 years, Craig Settles' workshops, consulting services and books have helped government and other organizations worldwide use technology to cut costs, improve business operations and increase revenue. Mr. Settles is a recognized thought leader who has consulted with communities and presented before the FCC on broadband issues, and is a frequent speaker on maximizing community networks.

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