General Foods:

America's Premier Food Company

by Hans G. Rolfes
$35.00 plus $4.50 S&H
(Free S&H for five or more copies to one location)
ISBN: 978-1-58776-870-5
Hard Cover
547 Pages

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On Tuesday, September 24, 1985, General Foods' CEO Jim Ferguson received an unwanted — and shocking — telephone call: a corporate takeover was in the works. This book records the life of a great American enterprise, the General Foods Corporation, from its hardscrabble inception as the Postum Cereal Company in 1896 to its fateful takeover by Philip Morris.

Today many of General Foods' most valuable brands — Post Cereals, Maxwell House coffee, Jell-O gelatins and puddings, and Kool-Aid soft drinks, to name a few — continue to thrive as part of the Kraft Foods Company. Similar to General Foods, Philip Morris acquired Kraft Foods in 1988 and combined it with General Foods, first into Kraft General Foods and in 1995 as Kraft Foods. Now it is probably the largest packaged food company in the world.

So what should people know about General Foods founder C.W. Post and his daughter Marjorie? What about the company's beginnings, its diverse product lines and the people who called this enterprise "home" for so many years? And what about its quest to be America's premier food company? This book answers those questions. It describes the fascinating history of how the company became a major player in the food business sector, a conglomerate.

About the author: Hans G. Rolfes, a professional engineer, was a senior consultant for General Foods for about a quarter century. In that capacity he visited almost all company facilities in the United States, Canada and Mexico, and many countries overseas. Today he is retired but stays in touch with hundreds of former co-workers through correspondence, phone calls and alumni meetings. He can be reached at: Hans G. Rolfes, 45 Edgewood Road, Ossining, NY 10562

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